About

Leadership matters. It shapes businesses, builds communities, and leaves a legacy for the next generation. That’s why Primed Leadership exists—to help leaders and teams create meaningful, measurable impact through the way they lead and the results they deliver.

As the founder of Primed Leadership, I bring over 30 years of leadership experience, combining real-world expertise, formal qualifications, and hands-on coaching success across industries. This isn’t about abstract theories—it’s about practical strategies that work, especially for fast-growing businesses navigating change and complexity.

At Primed Leadership, we focus on three things: Coaching, Facilitation, and Consulting. Together, these help leaders build clarity, take accountability, and grow teams that are aligned and high performing.

Our approach is personalised and purposeful. We don’t do quick fixes or cookie-cutter advice. We partner with you to create tailored solutions that fit your unique challenges and goals, equipping you for the privilege and responsibility of leadership.

Leadership is a journey, and we’re here to support you every step of the way. Whether it’s improving decision-making, aligning your team, or finding the confidence to lead boldly, Primed Leadership is about creating growth that lasts—for you, your business, and beyond.

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Bio

Brad Barr is a seasoned leadership coach with over 30 years of experience in leadership roles and coaching across diverse industries and geographies, including Australia, the US, UK, and PNG. His focus is on equipping leaders and teams in fast-growing businesses to thrive amidst complexity and scale effectively.

Brad’s approach is rooted in real-world leadership expertise and advanced coaching credentials, including a Master’s in Business Leadership and recognition as a Senior Practitioner with EMCC Global. He works with senior executives, CEOs, and teams to address the challenges of rapid growth, including navigating interpersonal conflicts, fostering team alignment, and enhancing leadership confidence.

Having partnered with leaders in high-stakes environments, Brad has helped:

  • CEOs transition into larger roles while driving strategic clarity and decision-making.
  • Leadership teams strengthen accountability, collaboration, and adaptability to deliver sustainable results.
  • Senior executives balance high performance with well-being to avoid burnout and sustain long-term success.

Brad’s commitment to balancing excellence with well-being reflects his belief that great leadership is built on clarity, resilience, and alignment. He designs coaching programs that are both practical and transformative, enabling leaders and teams to create meaningful, measurable impact in their organisations.

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